Stills from four Tiggle ad videos edited with Claude

I Stopped Editing Videos the Hard Way

If you landed here from my video about editing our ads with Claude: hi, and thank you for asking! As promised, here are the actual videos Claude put together for Tiggle, plus the exact workflow I use, so you can try it for your own brand or Instagram page.

Quick context: we're Tiggle, a chocolate drinks brand, and we need a lot of short videos for Instagram and ads. Editing was always the slowest part. Now I write the script, Claude does the heavy lifting, and I mostly just give feedback.

The Videos Claude Made

All four of these started as a script and a Google Drive folder full of raw footage. Tap to play (sound on!).

Sugar-free, but make it sweet
A quick product ad for our Sugar-Free Dark Hot Chocolate. Claude matched every line of the script to pour shots and pack close-ups from my Drive.
From the cocoa farm to your cup
Footage from our cocoa farm visit, a cuppa in the forest, and our packs, stitched together around one voiceover.
How we built Tiggle
Our founder story, pulled together from old behind-the-scenes clips that were just sitting in a folder.
Luxury restaurant vs. my kitchen
A comparison ad: an overpriced, overly sweet restaurant hot chocolate vs. a cup of Tiggle made at home.

What You'll Need

  • Claude, with the Claude in Chrome extension installed
  • A Google Drive folder with all your raw footage, product shots and old ads
  • An ElevenLabs account with your cloned voice (for voiceovers) 
  • Canva (optional, for final touches)

My Workflow, Step by Step

1. Give Claude access to your master Drive folder

Share the link to your master Drive folder with Claude. Make sure the Claude in Chrome extension is installed and you're signed in to your Google account, so Claude can open your Drive files.

2. Connect ElevenLabs for voiceovers

Give Claude your ElevenLabs API key so it can generate voiceovers in your cloned voice. Treat that key like a password: don't post it anywhere public, and you can revoke it from your ElevenLabs account anytime.

3. Share your script

Just give Claude the script in text. It creates the voiceover and puts the video together using relevant clips from your Drive.

4. Set your rules once

Share a few of your old ad videos as references so Claude understands your style. Then tell it your preferences for captions, video length, editing, music, and anything that should never appear in your ads.

Here's the part that saves the most time: whenever you correct something, ask Claude to remember that preference. That way you never have to repeat yourself.

5. Review the first draft

Claude saves the finished video to your Downloads folder. Watch it and note what needs fixing.

6. Give feedback in plain English

No editing jargon needed. For example:

  • "This shot doesn't fit the voiceover."
  • "The captions are too long."
  • "The background music is too loud."

Claude makes a revised version based on your feedback.

7. Add the final polish (optional)

If you need to, upload the final video to Canva for any last-minute tweaks.

And That's It!

From script to a ready-to-use ad video, with no manual editing on your end. If you try this out, send me what you make. I'd genuinely love to see it.

And if watching these made you crave a cup, the star of most of them is our Sugar-Free Dark Hot Chocolate. 🍫

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