Tiggle /tig-uhl/ = Tickle + Giggle

Our Story

From a ₹20,000 stall outside Delhi metro stations to 5 million cups and Shark Tank India.

Early Dipsy hot chocolate stall

CHAPTER 1 — 2019

On the Streets

It started with a thermos, a table, and a dream. In 2019, Anuva set up hot chocolate stalls outside Delhi metro stations with just ₹20,000. No investors, no fancy setup — just really, really good chocolate.

The goal was simple: help people experience chocolate the way it was meant to be. Dense, rich, made with real cocoa. Not the powdered, over-sugared stuff that passes for hot chocolate in India.

Anuva plucking cocoa

CHAPTER 2 — 2020

30 Cups a Day, Then Zero

The stalls grew into kiosks. Daily sales hit 30–40 cups. Then the pandemic hit. Everything shut down overnight.

But the lockdown became a reset. Anuva pivoted to a powder format that could be shipped anywhere in India. In November 2020, Tiggle launched online. No warehouse, no team — just hand-packed pouches shipped from home.

Tiggle team and cocoa

CHAPTER 3 — 2024

5 Million Cups & Shark Tank

5 million+ cups served across India. Shark Tank India Season 3 — a deal with Peyush Bansal and Amit Jain (₹50L for 20% equity + 2% royalty). A community of Tigglers who don’t just buy Tiggle — they evangelize it.

From a ₹20,000 bootstrap to India’s first chocolate beverage-focused brand.

Farm to Cup

Every cup of Tiggle starts at a small organic farm in Tamil Nadu.

Tiggle cocoa farm 1

FROM THE FARM

Our Cocoa Farms in Tamil Nadu

We source our cocoa from organic farms in Pollachi, Tamil Nadu. After testing 50+ Indian farm cocoas, we partnered with growers who share our values — ethical farming, no chemical additives, real chocolate flavour.

  • Tiggle cocoa farm 2
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Tiggle cocoa farm 4

CHAPTER 5

What Makes Tiggle Stand Out

We focus on one thing: chocolate drinks. While others spread across cookies, coffee, bars, and protein, Tiggle goes deeper, not wider.

Every product is vegan, gluten-free, and made with organic cocoa from Tamil Nadu. Sweetened with jaggery — never refined sugar. Crafted by our all-women team in Agra. Batch by batch, with care.

Founder's Diary #rawandhonest

"I remember the first batch. I had no idea what I was doing. I just knew that if I could make a hot chocolate that made ME happy, it would make others happy too."

"The pandemic was the scariest time. Our kiosks shut overnight. But it forced me to think: what if this chocolate could reach every corner of India?"

"Selling out in 52 minutes — from biryani uncle's table outside a metro station. My legs were shaking. I still remember the queue."

"We didn't raise money. We didn't have a team. We had a thermos and belief. And 5 million cups later, that belief hasn't changed."

"My team in Agra — they're all women, and they're incredible. They take more pride in each batch than I ever could alone."

"To every Tiggler who has shared Tiggle with someone they love — thank you. You're not just buying chocolate. You're building this with us."

What We Stand For

  • Real Ingredients

    Organic cocoa from Tamil Nadu. Jaggery, not sugar. Nothing you can’t pronounce.

  • Radical Transparency

    We flip the back label. We show you what’s inside. No health-halo tricks.

  • Built by Community

    Tigglers aren’t customers. They’re collaborators. Every flavour, every decision — we build together.
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